Gray Sunderland, an Australian art director and designer with 13 years across brand, UI/UX, social media, marketing campaigns, growth and communications.

About

Made well. Made known.

Thirteen years as an art director and designer. I set the strategy and the look, then take it to market: social media, campaigns, growth. No hand-offs. Right now that means running Superteam Australia’s communications and designing for Solana’s biggest rooms.

Solana 95

Solana, rebuilt in 1995. I turned the whole ecosystem into a Windows 95 desktop, with every app, person and JPEG in folders. Over 2,000 unique visitors booted it up in the first 24 hours.

Year: 2026
Role: Concept, UI/UX, build

solana95.com

Launch post

Superteam Australia

Home of Australia’s Solana builders. I run the voice, socials, campaigns and the site, from the Clock In hackathon to Australia’s run at Colosseum’s Crypto World’s Fair.

Year: Now
Role: Communications, social, campaigns, web

au.superteam.fun

Crypto World’s Fair

Solana Summit

78 screens, one main stage. I designed the event for Solana Summit Singapore, from every main-stage screen to the lanyard round your neck, plus the UI/UX for the global summit series.

Year: 2026
Role: Event design, stage screens, lanyards, UI/UX

solanasummit.org

Lily Liu, President of the Solana Foundation, opening Solana Summit Singapore

Tokenization Supercycle fireside with Mert of Helius on the main stage

Solana Wallets

157 wallets, one calm way to choose. I designed Solana’s wallet directory around how people actually use Solana, so the first step is the easy one. Harkl edited and shipped my initial build.

Year: 2026
Role: UI/UX, web

solana.com/wallets

Sorted

Money, sorted. My own Australian payments app. I founded it, named it, branded it and designed every screen, from the first sketch to the app in your pocket.

Year: 2026
Role: Founder, brand, product, UI/UX

paymentsorted.com

Launches

Two launches, two worlds: Motherbird, an AI operator for small businesses, and Rumblr, a PvP arena on Solana. I made both launch-ready: brand, site and UI.

Year: 2026
Role: Brand, web, UI/UX

Motherbird

Rumblr

Acclaim

Digital covers 014 to 019 for Australia’s street-culture bible. Editorial design built to stop a scroll the way print once stopped a newsstand.

Year: 2021
Role: Covers, editorial design

acclaimmag.com

Limit’d

Hype DC’s sneaker magazine, made with Acclaim. I art-directed the covers, from Sampa the Great to Atong Atem: one colour field, one cover star, the kicks they wore.

Year: 2016–17
Role: Art direction, covers, editorial

hypedc.com

Limit’d cover shoot, Remi in a red armchair

Limit’d Editions cover shoot, Atong Atem

Tommee Tippee

The honest side of early parenthood, brought to Australian parents. I handled digital for the local rollout of the global campaign.

Year: 2022
Role: Digital, campaign rollout

tommeetippee.com

The truth is, a night feed framed by the Tommee Tippee star

Disciplines

Art direction
The standard everything else is held to. From Limit’d covers to the main stage at Solana Summit Singapore, I set the look and protect it.
Design
Brand and UI/UX, built for the real world. I design identities, products and sites to the pixel, from a payments app to Solana’s wallet directory.
Social
I run the feed like a magazine: on brand, on schedule, worth stopping for. Threads, series and launch content that turn followers into people in the room.
Campaigns
Strategy, story, schedule. I set the idea, the calendar and every asset, teaser to recap, so the marketing reads as one campaign wherever it runs.
Growth
Craft that earns its keep. I tie every post, page and event to a goal, from reach to sign-ups, then test, measure and back what works.
Communications
One voice, every channel. I write what Superteam Australia says, from partner announcements to the weekly drumbeat, so it lands once and sticks.